Cherapunjee is an idea-first, media-agnostic creative studio that builds original, culturally resonant IPs across entertainment, sport, design, and experience. We don’t follow trends, we create new weather systems.
Founded by Darshan M, Cherapunjee brings together strategists, storytellers, designers, and dreamers to craft meaningful worlds that live across formats: board games, music festivals, docu-series, digital collectibles, sports leagues, and immersive experiences.
From the gamified chaos of Mighty Mumbai, to the all-women roar of Sonic Tigress, every Cherapunjee property is rooted in storytelling, scale, and soul.
We blur the lines between content and culture, product and ritual, myth and marketplace. Whether it’s a board game that teaches civic values, a fighting league built on feminine archetypes, or a music festival that only women can attend, our work is always designed to move people, emotionally, socially, and sometimes even physically.
At Cherapunjee, we don’t just tell stories, we build ecosystems.
We create IPs that are fundable, franchiseable, and future-proof, made in India, for the world.